Eggs That Give Back
The Challenge: In a market flooded with options, consumers struggle to differentiate between organic, pasture-raised, and commercial eggs, often viewing price as the only difference. Sustainability was once a unique selling point, and has now become an expectation, leaving brands to compete in a very crowded space.
The Target Audience: Purpose-driven millennial moms who are deeply committed to their families and communities, looking for brands that align with their values and support the causes they care about.
The Insight: The most genuine way mothers show love is by giving a bite before they take one, nurturing their families with selflessness.
The Strategic Approach: Eggs are more than just food, they’re a way to multiply care.
With Vital Farms, we can inspire a ripple effect of care by helping moms not only provide for their families but extend that care to the larger community, multiplying their kindness with every purchase.
Miami Ad School Project
The website landing page which describes the campaign objective. Positioning Vital Farms as a brand that continues to extend it's mission of caring for people, animals and our communities.
The key visual.
An activation and method of distributing the egg cartons in our Buy One Give One (BOGO) campaigns strategy.